In the 14 festivals of Rock in Rio over the years, 1,274 artists have played to more than 7 million people. So far it’s been a total of 90 days of music, entertainment, and parties. And there is more to come….
In 1991, Rock in Rio aired the festival on television, and it was transmitted to 55 countries. 580 million viewers watched live over the course of 9 days of shows. Which is why you seem so familiar… don’t we know you from somewhere?
Do you know how many people have watched Rock in Rio on TV and through the Internet so far? 1 billion people, that’s how many: nearly ten times the number of people who watched the latest broadcast of the Super Bowl on television. The audience supporting our 14 festivals came from 200 cities throughout the entire world.
We’ve hired legions of employees to make Rock in Rio happen—from construction to technician to organization and planning, we’re determined to keep the music coming nonstop. In total, the 14 festival editions generated nearly 150,000 jobs. In our Lisbon debut alone in 2004, 9,000 people were hands-on, ensuring the absolute best for the festival.
We were born BIG. The first Rock in Rio in 1985 attracted nearly 1.4 million people. We’re going to make an educated guess that those 10 amazing days have stayed with all of these fans up until this very moment.
Imagine the biggest soccer stadium in the world. Now imagine the most people gathered for a single event. This was A-ha’s turnout in 1991, with nearly 200,000 people flooding the Maracanã. There was so much love for music that it made the Guiness Book of World Records!
The official site of Rock in Rio received more than 4 million hits throughout the festival in 2013. All of those who stopped by were able to enjoy the festival along with the actual inhabitants of the City of Rock.
In 2001 the festival kicked off "For a Better World," an awareness and social action initiative that Rock in Rio conceived to address important issues along with music. It started on the right foot, hushing 3,500 radio and TV broadcasting stations throughout Brazil for a whole three minutes, and investing $1,950,000 in social projects.
Rock in Rio is more than a music event—it’s an absolute spectacle. In 2012, for instance, we took more than 23,000 people for a literal rollercoaster ride. Whee!
In 2001 Rock in Rio expanded the vision to include social and environmental causes under the umbrella “For a Better World.” Here, we invested in our planet’s transformation, donating a portion of the festival’s income to schools, NGOs, environmental and educational charities, health centers, music programs, and more. The more we partied, the more it grew. In 2013, the project reached in the mark of 23 million dollars. And we won’t stop here!
Metallica + Rock in Rio. This explosive partnership gave way to a record 3 million people watching the band’s performance, and it happened in tandem at the 2011 festival and on YouTube. Did you catch the show too?
The project For a Better World saved more than five billion liters of water with its actions in 2013. This was the result of one of the waste policy actions of Rock in Rio in its events. 54 tons of paper, 38 tons of plastic, 6 tons of glass and 10 tons of metal were recycled and 1,092 trees and 447,788 kWh of energy were saved.