Rock in Rio is now the most important Brazilian festival in the world and one of the most significant on the planet. In over 30 years, it became the owner of a prominent story in the music scene, with 16 editions performed, more than 8 million people gathered and one of the strongest festivals with digital media presence. Born in Rio de Janeiro, it not only conquered Brazil, but also Portugal, Spain and the USA, always with the intention of bringing all styles of music to a variety of audiences. Much more than a musical event, it became complete and comprehensive in addressing issues such as sustainability and environmental responsibility. It also undertook the commitment to make people aware that, with small actions in everyday life, they can make the world a better place.