Rock in Rio is a vehicle for communication of emotions and causes. Using music as a universal language, it uses its power to gather people, not only to thrill the audience, but also to impact the lives of those in need.This feeling permeates the history of the festival, but took shape firstly in 2001. It was from the 3rd edition of Rock in Rio that the project For a Better World was consolidated; it was born to use the strength of the festival to motivate people to seek improvements in life through changes in their daily routine.It started with an unprecedented movement. 98 million people came together around a simple gesture, but with a powerful meaning: 3 minutes in silence, all gathered together for a better world.Since that edition, part of the income of the festival was used for social and environmental projects. Since then, over 17 million euros (23 million dollars) have been invested in actions that include: the planting of over 40,000 trees (until 2016 it will be 118,000 trees); building a school in Tanzania and a health centre in Brazil; educating 3,200 elementary school youngsters in Rio de Janeiro; the installation of 760 photovoltaic panels on 38 public schools in Portugal; installation of 14 sensory rooms in NGOs to improve the quality of life for thousands of children with disabilities in Portugal; donating more than 2,200 musical instruments to nearly 150 non-profit institutions; building 10 music rooms in public schools and training in Luthier Assistant to 40 youngsters from one of the first communities in Rio de Janeiro to be pacified, 80 scholarships for 2 years on musical education, Invested in a project that aims to train 60 young women unemployed in housekeeping, giving them tools to improve their self-esteem.In addition, the organization has modernized the festival in order to reduce the environmental impact of its actions, either with an extensive investment plan for reduction of CO2 emissions of the event internationally, as in the audited compensation of 100% of the CO2 emissions of the festival. Still focusing on the environment, we provide a Sustainability Action Plan for companies working in the event so that sustainable practices become part of the routine of our sponsors and suppliers; it was the first festival to achieved the label 100% Recycling due to the compromise with reusing and recycling the waste produced, both in Brazil and in Portugal.Music, awareness and action. That’s Rock in Rio.